Model with long lash growth

Opti Laboratories · Product story

The story behind our luxury silk sleep mask.

LM

Lottie Mackintosh

Non-Medical Director – Opti Laboratories

as seen in

Vogue logo
Elle logo
Grazia Logo
Cosmopolitan logo
Marie Claire logo
Luxury Lash Protecting Silk Sleep Mask by Opti Laboratories
Live that Glow finalist badge

Where we started

Form meets function.

At Opti Labs, we sit on the threshold between high-end medical and luxury beauty. We’re like a very well-groomed private-practice surgeon — in Louboutins.

“When we design new products we’re not just thinking about what looks good. We’re thinking about what’s going to work — and why.”

 

A year or so ago, a product development meeting had turned into a storytelling session. We were sharing customer feedback and proposing innovations — and then Tom said: “I’ve got an interesting one.”

The origin story

The sleep-bra-mask.

Tom had been chatting with his friend Sue Marsh — the original London Lash Queen. She told him about a well-known beauty journalist who, in utter frustration at the lack of decent sleep masks, had fashioned her own out of a padded bra.

“She wanted one that protected her lashes while she was sleeping. They were getting damaged from friction and night-time rubbing. Not only that — there were no masks designed for lashes as long and luscious as hers.”

It landed squarely in our wheelhouse. We’d been hearing versions of this from customers for years. So we started building.

How it came to life

From padded bra to 22 momme silk.

The brief

Protect lashes — and brows — from overnight friction. Work with the anatomy of the face, not just sit on top of it.

Testing competitors

Every mask we tried squashed lashes flat overnight and did unspeakable things to brow laminations. Back to the drawing board.

Tom's prototype

Including one green floral number lovingly hand-sewn by Tom himself. A charming failure. The right instincts, wrong fabric.

The final mask

Signature teal mulberry silk, Opti device embroidered over the temple. The only mask to protect both lashes and brows simultaneously.

The anatomy breakthrough

Calculations based on facial anatomy. The mask would follow the bridge of the nose, position above the eyebrow, and rest on the zygomatic arch below. Natural contour, no cups needed.

Sleep mask for eyelash extensions – structured design

THE FINISHED PRODUCT

REASONS TO LOVE OUR SILK MASK

We’re super proud of our lash and brow protecting mask. There are just so many reasons to love it. 

The fit

Its wide-fit and spacious nose gap are designed for comfort. There are no awkward straps to dig in, and the wide fit means exceptional light blocking. It even provides a noise cancelling effect.

luxurious silk

The luxurious mulberry silk isn’t just soft on your lashes, it’s soft on your skin. Silk is generally considered beneficial for your skin because of the reduced friction (fewer wrinkles) and lower absorbency (plumper skin) when compared to cotton.

DEEP CUPS

Our super deep cups mean even the longest lashes won’t touch the surface of our mask. Our cups are also the widest available, designed to sit above your brow for minimal brow friction.

“It’s honestly wonderful. The texture is beautiful and feels incredibly soft and luxurious. I really notice how well it protects my lashes and my face — it almost feels like a little pillow for my eyes. I wake up feeling much more comfortable, with no pressure at all, which makes such a difference.”

Opti Labs customer

“Especially great if you have a lash lift or lash extensions and don’t want to squish that precious lift. It’s super luxe and functions well – everything you want in a face mask.”

Tori Crowther, beauty editor.

“I love the mask. I have been using a Clarins eye cream for years hoping that it would make a difference to the wrinkles but this has actually worked”

Opti Labs customer

AS SEEN IN TATLER

Tatler logo
Tatler inside page showing Opti Laboratories
Tatler front cover April 2026

Ready to protect your lashes?

Eyelash and Eyebrow Protecting Sleep Mask

Sleep mask on pillow - Opti Labs

£65

Free UK delivery · Includes storage box · Washable

Focused on brand, direction and customer experience. Passionate about helping women feel beautiful in their own skin — and their own lashes.